The awards ceremony – which took place at Kensington Palace in London, on Thursday, November 14th – recognizes the world’s best brands for their work and achievements. The event is a great opportunity for global brands to come together and learn more about each other’s successes.

The judging process is conducted in three parts – brand valuation, a public ballot and consumer market research. The World Brand Forum conducts a financial valuation based on an income approach model and calculates a market research score for each of the award nominees. The general public also get their say through an online vote and following this process, Kaspersky was named as a truly exceptional brand.

Kaspersky conducted a rebrand earlier this year to update both its visual identity and core company philosophy. The new branding reflects the company’s vision of the future and its approach to business – Kaspersky is moving beyond the anti-virus laboratory and is becoming a technological leader with an advanced and comprehensive portfolio of security solutions and services. The new branding also marks the evolution of the company’s business focus from ‘cybersecurity’ towards the wider concept of ‘cyber-immunity’ and support for the creation of connected systems that are secure-by-design, thus establishing higher industry standards for the future.

The company worked with several agency partners in the creation, development and execution of the rebranding project. Wunderman Thompson, a creative, data and technology agency, helped create the brand platform and philosophy of behind ‘Bring on the Future’. Meanwhile, the new visual identity and logo were developed by the agency Moving Brands, who helped to represent the top-class software engineering expertise that the company originated from and remains committed to.

For more information about the new brand Kaspersky philosophy, visit the company website.

Kaspersky is a global cybersecurity company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 270,000 corporate clients protect what matters most to them.

The World Branding Awards is the premier awards event from the World Branding Forum. The Awards recognizes the achievements of some of the best brands in the world. Winners are selected based on brand valuation, market research, and online public voting.